Dictionary Definition
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Extensive Definition
A peddler, in British
English pedlar, also known as a canvasser, solicitor, or monger
(with negative connotations since the 16th century), is a travelling vendor of goods.
History
The origin of the word, known in English since 1225, is unknown, but it might come from French pied, Latin pes, pedis "foot", referring to a petty trader travelling on foot.Peddlers usually travelled by foot, carrying
their wares, or by means of a person- or animal-drawn cart or wagon (making the peddler a
hawker).
Modern peddlers may use motorized vehicles to
transport themselves and their commodities. Typically, they operate
door-to-door
or at organized events such as fairs.
In many economies this work was often left to
nomadic minorities, such as Gypsies,
travellers, or
Yeniche,
offering a varied assortment of goods and services, both evergreens
and (notoriously suspicious) novelties. Peddlers sometimes doubled
as performers,
supposed healers, or
fortune-tellers.
While peddlers had a significant role in
supplying isolated populations even with fairly basic and diverse
goods such as pots and pans, horses, and news, their market share
has in modern times been drastically reduced as increasing density of
population and buying
power encouraged sedentary, even
specialized sales points, while modern
transport, mail order,
refrigeration and
other technology
allow even rural clients
alternative channels of purchase.
Tinware was manufactured in Berlin,
Connecticut, as early as 1770, and tin, steel and iron goods
were peddled from Connecticut through the North American colonies-
the Connecticut clock maker and clock peddler was the 18th century
embodiment of Yankee ingenuity.
In the United States, the era of the traveling
peddler probably peaked in the decades just before the American
Civil War. The large advances in industrial mass production and
freight transportation as a result of the war laid the groundwork
for the beginnings of modern retail and distribution networks.
Further, the rise of popular mail
order catalogues (e.g. Montgomery Ward began in 1872) offered
another way for people in rural or other remote areas to obtain
items not readily available in local stores.
India has special laws enacted, by the efforts of
planners which give mongers higher rights as compared to legitimate
businessmen. For example, mongers have a right of way over
motorized vehicles.
In the modern economy a new breed of peddler,
generally encouraged to dress respectably to inspire confidence
with the general public, has been sent into the field as an
aggressive form of direct
marketing by companies pushing their specific products,
sometimes to help launch novelties, sometimes on a permanent basis.
In a few cases this has even been used as the core of a business
and on a large scale.
Types and specific names
Literal compounds formed from these synonyms are:- Fishmonger
- Flesh monger, cfr. infra
- Costermonger
- Ironmonger
Metaphoric compounds, since the 16th century
mostly pejorative, formed from these synonyms are:
- Warmonger, recorded since 1590 (Spenser's "Faerie Queene"), likely more widespread than any of the literal uses
- Scare monger
- Disease mongering
- Flesh monger (fornicator)
- Merit-monger, in the 1700s a "do-gooder"
- Gossip monger (a quidnunc)
- Rumor monger
- Scandal monger
- Power monger
Names, some pejorative, of other sub- or
supertypes or close relatives of peddlers include:
- Huckster
- Pusher
- Door-to-door salesman
- Travelling salesman
- Seller
- Haberdasher
- Although there are basic similarities between the activities in the Old World and the New World there are also significant differences. In Britain the word was more specific to an individual selling small items of household goods from door to door. It was not usually applied to Gypsies.
- Food traders were normally badgers
- sellers of chapbooks were chapmen; compare the term Stationer which described a bookseller (usually near a university) whose shop was fixed and permanent.
Sources and references
- J.R. Dolan (1964). Yankee Peddlers of Early America.
- R.L. Wright (1927). Hawkers and Walkers in Early America.
- EtymologyOnLine & http://www.etymonline.com/index.php?search=peddler&searchmode=none
- Spufford, M., (1984) The Great Reclothing of Rural England: Petty Chapmen and their Wares in the Seventeenth Century
- Spufford, M., (1981) Small Books and Pleasant Histories
peddling in German: Hausierer
peddling in Spanish: Buhonero
Synonyms, Antonyms and Related Words
Mickey Mouse, consumer preference study, consumer
research, consumer survey, direct-mail selling, hard sell, hawking, high-pressure
salesmanship, huckstering, jobbing, low-pressure
salesmanship, mail-order selling, market research, marketing, marketing research,
measly, merchandising, niggling, peanut, piddling, promotion, puny, retailing, sales campaign,
sales promotion, salesmanship, selling, sellout, soft sell, trifling, trivial, wholesaling